Once upon a time, the most important aspect of sporting
competition was winning; during the Ancient Greek Olympic Games, people
would fight and people would die in pursuit of victory. A couple of
hundred years ago, when mediocrity reigned supreme, taking part became
the most important part of sport; losing was to be done gracefully and
winning was to be magnanimously. Nowadays, with everything from fan club
membership to players' salaries in the tens of millions, sport is a
very different world from anything we have known before. In this new
sporting world, it is neither the winning, nor the taking part that is
most important; it's making a living that really counts.
Now we
have entered the era of professional sports, people literally play
sports for a living. Although winning might very well bolster their pay
checks, nothing is more important to these people than being able to
continue playing their sport day in and day out. After all, if they get
injured and can't play, they're out of a job. For lots of professional
sportspeople, for whom sport has made up the majority of their working
lives, this can be devastating.
What's more, as talented as many
sports people are, the simple truth behind professional sports is that
it's not the skill of the players that keeps the money coming in; it's
the advertising and merchandising opportunities that spectator sports
offer which brings in the real money. Ticketing, branding, broadcasting
and advertising are all major earners in the sporting world, just as
they are in the business world. It's surprising then that many
sportspeople don't realise how important it is to make sure all these
elements are handled by a professional sports lawyer.
In exactly
the same way you wouldn't put a lawyer on a football pitch and hope to
win the World Cup, you shouldn't expect a footballer to handle the
intricacies of sports law, contract rights and personal injury claims.
Nowadays, with billions of pounds invested in sports, making money is
the true name of the game and people will do anything to get one over on
each other. The sorry truth for the players, therefore, is that it
doesn't matter how passionate they are about their sport if they don't
have the legal support required to handle the ever-more complicated
world of professional sports.
Everybody from major celebrity
sports personalities to small club players can very easily find
themselves on the wrong side of a legal battle. Whether it's the rights
to a multi-million pound advertising campaign, or seeking compensation
for an unfair challenge that has left them unable to work, there is no
longer anything simple about making a claim in a sporting context. These
days, even the third referee isn't enough to ensure a fair call; with
so many livelihoods at stake, professional sport has become the setting
for some complicated and high profile legal cases.
Luckily, the
legal world has kept up with the ever-changing sporting environment and
sports law is now a whole area of expertise in its own right. For this
reason, there really is no alternative than to seek out a qualified
sports lawyer if you ever run into problems of a sporting nature. From
injuries to commercial disputes, legal representation is a necessity if
justice is to be served.
0 comments:
Post a Comment